Optimize digital transformation and sustainability with AI, and connect with global startups and consultancies.
Optimize digital transformation and sustainability with AI, and connect with global startups and consultancies.
Project Type: Spin-off project developed for Lowerton, a startup specializing in innovation management
Role: UX/UI & Product Designer
Industry: Cloud Computing, Industry 4.0, Digital Transformation, and Sustainability
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The Challenge
The Challenge
Many companies, especially SMEs, face growing pressure to innovate but struggle with high consulting costs and inefficient processes. Large enterprises often deal with redundancies and delays in managing innovation, while smaller businesses lack the tools to compete at the same level. The challenge was clear: businesses needed a way to centralize and automate their innovation management, reducing costs and increasing efficiency.
And that’s why Lowerton was created, an AI-powered innovation platform that helps businesses of all sizes streamline their entire innovation process. Lowerton centralizes everything from business need identification to solution sourcing and project management. By leveraging AI, Lowerton automates these tasks, making innovation more accessible, cost-effective, and scalable.
Many companies, especially SMEs, face growing pressure to innovate but struggle with high consulting costs and inefficient processes. Large enterprises often deal with redundancies and delays in managing innovation, while smaller businesses lack the tools to compete at the same level. The challenge was clear: businesses needed a way to centralize and automate their innovation management, reducing costs and increasing efficiency.
And that’s why Lowerton was created, an AI-powered innovation platform that helps businesses of all sizes streamline their entire innovation process. Lowerton centralizes everything from business need identification to solution sourcing and project management. By leveraging AI, Lowerton automates these tasks, making innovation more accessible, cost-effective, and scalable.
The solution
The solution
Research
The research phase involved conducting several interviews with key stakeholders from both Spanish and international companies. These interviews were essential to understand the specific problems companies face in managing their innovation processes. The goal was to validate our idea, gather insights, and ensure that the platform would address real-world challenges.
We worked closely with decision-makers from large enterprises and potential clients to iterate on the concept and shape the MVP based on their feedback. This ongoing process allowed us to refine our approach, ensuring that Lowerton would fully meet the needs of the companies we aimed to serve.
The research phase involved conducting several interviews with key stakeholders from both Spanish and international companies. These interviews were essential to understand the specific problems companies face in managing their innovation processes. The goal was to validate our idea, gather insights, and ensure that the platform would address real-world challenges.
We worked closely with decision-makers from large enterprises and potential clients to iterate on the concept and shape the MVP based on their feedback. This ongoing process allowed us to refine our approach, ensuring that Lowerton would fully meet the needs of the companies we aimed to serve.
Research results
Centralized Ideation System
A portal where employees and stakeholders can propose ideas and vote for the most relevant ones.
A portal where employees and stakeholders can propose ideas and vote for the most relevant ones.
Solutions Scouting
A tool to search for startups and technology solutions that align with business needs, in this case on a self-driven basis.
A tool to search for startups and technology solutions that align with business needs, in this case on a self-driven basis.
Project Management
A centralized dashboard to monitor the progress of innovation initiatives. In addition to having centralized in a single tool, both customers, documents, and project stages.
A centralized dashboard to monitor the progress of innovation initiatives. In addition to having centralized in a single tool, both customers, documents, and project stages.
These features formed the basis of the initial development roadmap, and from them we created low-fidelity wireframes that helped us visualize how these elements would be integrated into the interface.
These features formed the basis of the initial development roadmap, and from them we created low-fidelity wireframes that helped us visualize how these elements would be integrated into the interface.
These features formed the basis of the initial development roadmap, and from them we created low-fidelity wireframes that helped us visualize how these elements would be integrated into the interface.
Creation Process
Creation Process
User Flows
User Flows
Before starting the prototype creation, it was crucial to define clear user flows for the different roles within Lowerton, ensuring that nothing would be overlooked during the design phase. Given the complexity of innovation management, we identified key roles such as innovation managers, vendors, and reviewers, and tailored the experience to meet their specific needs.
The user flows ensured that each role could easily navigate the platform, access relevant features, and perform tasks efficiently, providing a seamless and intuitive experience for all users. We focused on simplifying interactions while maintaining robust functionality, allowing users to:
Innovation Managers: Create and track innovation projects, set KPIs, and manage vendor relationships.
Vendors: Submit proposals, respond to RFPs, and monitor project status.
Reviewers: Evaluate ideas and proposals, and provide feedback based on set criteria.
These flows allowed us to structure the platform in a way that made it intuitive and efficient for all users, ensuring that each role had a seamless experience while navigating Lowerton's key features.
Before starting the prototype creation, it was crucial to define clear user flows for the different roles within Lowerton, ensuring that nothing would be overlooked during the design phase. Given the complexity of innovation management, we identified key roles such as innovation managers, vendors, and reviewers, and tailored the experience to meet their specific needs.
The user flows ensured that each role could easily navigate the platform, access relevant features, and perform tasks efficiently, providing a seamless and intuitive experience for all users. We focused on simplifying interactions while maintaining robust functionality, allowing users to:
Innovation Managers: Create and track innovation projects, set KPIs, and manage vendor relationships.
Vendors: Submit proposals, respond to RFPs, and monitor project status.
Reviewers: Evaluate ideas and proposals, and provide feedback based on set criteria.
These flows allowed us to structure the platform in a way that made it intuitive and efficient for all users, ensuring that each role had a seamless experience while navigating Lowerton's key features.
Wireframes and Prototypes
Wireframes and Prototypes
The next step was the creation of wireframes, which then evolved into interactive prototypes. During this phase, the focus was on designing a minimalist interface, ensuring that each component was functional and easy to use, without overwhelming the user with unnecessary options or complexity. The design was oriented toward efficiency, allowing the user to find everything they needed to manage innovation projects in one place.
The next step was the creation of wireframes, which then evolved into interactive prototypes. During this phase, the focus was on designing a minimalist interface, ensuring that each component was functional and easy to use, without overwhelming the user with unnecessary options or complexity. The design was oriented toward efficiency, allowing the user to find everything they needed to manage innovation projects in one place.
Iteration and Testing
Iteration and Testing
Once the first prototypes were created, we went through several iterations, validating the designs with various clients and within the team to ensure feasibility for the MVP. This process involved close collaboration between marketing, researchers, designers, and developers to make sure that each feature was plausible and aligned with the overall product strategy.
One of the key insights from this process was the need to clearly display project progress through an integrated KPI and milestones system. We made significant changes to both the dashboards and forms, iterating on each feature until it was accessible, easy to use, and aligned with the rest of the MVP's functionalities.
Desde el inicio del proyecto VWorld, la idea central era gamificar BeReal para crear una "avalancha de personas", al tiempo que se generaba contenido y se fortalecía la comunidad. Sin embargo, para asegurar que se exploraran todas las posibilidades, se adoptó la estrategia "HMW", que permitió identificar y evaluar diferentes propuestas.
A pesar de las diversas opciones exploradas, se decidió finalmente implementar un sistema de gamificación directamente en la aplicación de BeReal. Este enfoque se eligió porque alineaba perfectamente con el objetivo de incentivar un compromiso continuo y significativo de los usuarios, evitando la superficialidad típica de las notificaciones convencionales y manteniendo el valor auténtico prometido por BeReal.
La decisión de integrar desafíos gamificados no solo busca ofrecer diversión y entretenimiento a los usuarios, sino también promover interacciones más profundas y auténticas, fomentando el intercambio de retroalimentación valiosa dentro de la comunidad. Con esta estrategia, VWorld se esfuerza por redirigir la tendencia de buscar aprobación en redes sociales hacia una dinámica de apoyo mutuo y autenticidad, elementos esenciales para cultivar una comunidad sólida y activa.
The MVP
The MVP
The final solution of Lowerton is an integrated innovation management platform that allows companies to efficiently, accessibly, and scalably manage the entire innovation cycle. From identifying business needs to implementing solutions, Lowerton helps companies at every stage of the innovation process by automating key tasks and centralizing all information in one place.
Some of the key features we developed include:
Centralized dashboard: Provides a real-time view of project progress, KPIs, and collaborations with startups and vendors.
Automated idea evaluation: Uses AI to assess ideas based on their impact and feasibility, speeding up decision-making.
Automated scouting: Facilitates the search for technology solutions and vendors aligned with the company's needs.
Business Needs Creation: Enables employees to propose needs that can be transformed into future projects.
Project Management: Offers complete project management, from documentation to communication and contract signing.
Tras un ejercicio de clasificación de tarjetas e ideación de features, se logró diseñar este Site Map. Este actúa como la columna vertebral de la app, diseñado para mejorar la navegación y facilitar el acceso a sus diversas funciones.
Basándo en un análisis detallado de BeReal y otras redes sociales, se extrajo lo mejor de cada una para definir un sitio que realmente responde a las necesidades de los usuarios. El Site Map resultante organiza el contenido y las funciones en categorías intuitivas, asegurando que todo está al alcance de la mano.
Este enfoque permite asegurar que la experiencia del usuario sea fluida y natural, promoviendo una interacción orgánica y constante con la app.
Moreover, this version of Lowerton is just the beginning. With each iteration, we have received valuable feedback from our clients and collaborators, and we are committed to continuously developing new features. In the future, we plan to integrate even more AI capabilities, machine learning, and collaborative tools that will help companies not only manage innovation but also anticipate market needs.
Lowerton is more than a platform, it’s a tool that empowers companies to lead innovation, remain competitive, and adapt quickly to technological changes.
Tras un ejercicio de clasificación de tarjetas e ideación de features, se logró diseñar este Site Map. Este actúa como la columna vertebral de la app, diseñado para mejorar la navegación y facilitar el acceso a sus diversas funciones.
Basándo en un análisis detallado de BeReal y otras redes sociales, se extrajo lo mejor de cada una para definir un sitio que realmente responde a las necesidades de los usuarios. El Site Map resultante organiza el contenido y las funciones en categorías intuitivas, asegurando que todo está al alcance de la mano.
Este enfoque permite asegurar que la experiencia del usuario sea fluida y natural, promoviendo una interacción orgánica y constante con la app.
